Summary & Scope of Work
Located on the untouched shores of East Nungwi, Zanzibar, Oasis Blu Beach Resort is an oceanfront escape where modern design meets barefoot luxury. The resort features 17 rooms, each with a private pool overlooking turquoise waters and natural sandbanks. Its signature beachfront restaurant, The Sandbar, offers panoramic views and a versatile menu with lots of seating space. With a spa, gym, and water-sports equipment, Oasis Blu delivers a full resort experience infused with island serenity.
Hard Launch Hospitality partnered directly with the property owners to prepare Oasis Blu for a full-scale opening - taking it from setup to fully operational and booked within just one month. Our team implemented strategic launch plans, trained staff, and developed the marketing systems needed to position the resort successfully in a competitive market.
Our full scope of work included:
-
Strategic “hard launch” planning and execution
-
Hiring, onboarding, and team training
-
Financial planning and budgeting
-
Market analysis and feasibility studies
-
Pre- and post-opening operational consultancy
-
Marketing and sales strategy development
-
Interior design and procurement coordination
-
Digital marketing and social media management
