Summary & Scope of Work
SafiraBlu is a collection of 12 private beachfront villas redefining luxury on Zanzibar’s northern coast. Each villa features a private pool, jacuzzi hot tub, indoor & outdoor showers, indoor fireplace, bathtub with ocean views and each with their own unique features - offering guests the perfect balance of seclusion and sophistication. The resort’s extensive amenities include two beachfront restaurants, a spa, boutique shops, gym, and acres of landscaped gardens that create the feeling of living on an island within an island. SafiraBlu’s unique location makes it inaccessible by outside guests - so the beach is quiet and private.
The resort recently underwent a change in ownership, and Hard Launch Hospitality provided comprehensive consulting and operational support to help SafiraBlu strengthen its positioning as a leading luxury resort. Our team worked closely with ownership and management to optimize systems, service delivery, and revenue performance - ensuring a successful re-launch of the property, and guest experience that reflects world-class hospitality standards.
Our full scope of work included:
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Market analysis and feasibility studies
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Pre- and post-(re)opening operational consultancy and training
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Sales, marketing, and revenue strategy development
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Digital marketing and social media management
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Financial planning and budgeting
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Technology and systems integration
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Food & beverage concept and strategy
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Event planning and coordination
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Distribution and channel management
